No matters you are a small business owner or a digital marketer! You should be keeping track of your website visitors. Monitoring & evaluating your website visitor data is critical to the achievement of your business. Google Analytics is the most commonly used tool by Google for calculating website performance.
If you run an eCommerce website, here is the list of top 10 Google Analytics metrics that will help you get the most out of your visitor data and utilize it to optimize your site’, conversions and user flow.
• Setup Goal Conversions / Ecommerce Tracking:
Setup a goal and evaluate how effective is your strategy based on specific goals. You can setup a goal through admin tab by using your destination page like fill a form, place an order, Request a quote, download link and any other specific page of your service/products. You can check your funnel visualization report here: Conversions > Goals > Funnel Visualization
• Audience Location
This analysis will help you target your marketing more effectively. Here you can see a map showing a percentage of total visitors with much more detail who come to your site from a specific country. It will help save your staff time and money and permits you to conform your marketing system in like manner. Check your audience report here: Audience > Geo > Location
• Traffic Channel and Sources
This metrics allow you to check how people are reaching to your website. It can be through Direct, Referral, social, organic searches etc. It can help an organization decide the qualities and shortcomings of a web based promoting effort. You can check your traffic source at: Acquisition> All Traffic> Channel or Acquisition> All Traffic> Source/Medium.
Are you an SEO person? Don’t forget to check these: 5 Metrics You Should Analyze With Google Webmaster Tool
Google Analytics provide many reports through Acquisition that help you to understand how you are acquiring traffic and visitors to your site. Channel is a group of several traffic sources. If you want to expand this metric or want to check your traffic source medium you need to go through All Traffic> Source/Medium
• Enable Filters
Using filters you can exclude the traffic that you don’t want to see in Google Analytic report. Maybe you want to exclude the visit of yourself, company employees, from a specific country, city or IP addresses. You can set filter through Admin> Filters
• Uncover your top content
Do you want to know which pages have the most conversion rate or keep your visitors stay on your website? This segment can help you distinguish which bits of substance keep guests on your site the longest and prompt to them needing to proceed onto more pages on your site. You can see this quickly by going Behavior> Site Content> all pages
• Connect your Google Webmaster Tools account
Google webmaster is another free SEO tool from Google which helps you see search queries, traffic, sitemap and robot information about your site, for example, this tool allow you to see number of links to your site and their position in Google. Once you connect your webmaster tool with google analytics you can check out more in detail about your top performing keywords and landing pages. To connect your Google Webmaster Tools with Analytics, go to the Acquisition> Search Console> Landing Page> Click Set up Search Console data sharing
• Visitor Flow Visualization
The visitor flow will monitor the way that your visitor has taken to explore through your site. IF you will click on that graph, it will expand the information even more details. The behavior Flow reports in Analytics show the paths your visitor takes through your website pages to the any Goals and Events you have set. Below is screenshot. You can check this data under Behavior> Behavior Flow
• Mobile traffic behavior
The mobile searches are increasing day by day from 2012. Most of people are using internet on their smartphones and tablets. With Google Analytic you can check average pageviews, time on the website, conversion rates of the visitors using mobile devices. You can check which mobile devices are most used to access your website. You can check this directly through Audience> Mobile> Overview/Devices
• Social media traffic
This metric distinguishes the top online networking referrals and can help you focus on your social channels. With this you can evaluate how well you are advancing your website by means of Twitter, Facebook, Google+, LinkedIn and other online networking stage. You can access this feature through Acquisition> All Traffic> Channel> Social
• Page bounce rates
Bounce rate is a metric that show when somebody explores to a page and after that promptly leaves that page. It show how well individual pages are performing on the web and furnish you with the chance to pinpoint territories of your site that need change.
These are only a couple of the main metrics for utilizing Google Analytics. You’ll find much more detail in depth once you start using Google Analytics. Evaluate your short comes with the report and make strategies accordantly. Within a short period of time, you will see your site visitors convert into customers!