Online or traditional marketing is vital for any business. Businesses perceive great assurance in magazines and catalogues. The maximum of the population is involved in online exercises, though offline or a traditional marketing method—like catalogues—still works successfully with the customers.
A study found that 70% of Australians said finishing an online search was the perfect method to find details regarding a potential purchase, followed by studying catalogues.
Grocery retailing is an exhilarating business. The critical marketing and sales enhancement techniques for retailers in any industry are catalogues. Stores with an IGA catalogue belong to the leading autonomous grocery brand in Australia. There are about 1100 retailers with IGA catalogues across the country.
Australians rely mainly on these catalogues to decide, starting with where to buy and what to purchase. Grocery catalogues play an integral part in the retail food industry since it can influence customer attitude and behaviour towards specific foods or brands.
1. Influence Purchase Choices
They have a more significant influence or impact on purchase decisions than any other means of advertising. A survey found that 70% of people find catalogues more interesting and can influence them to buy a retailer’s product. Almost 85% of people purchase an item after looking at a catalogue.
The catalogue that involves content to indicate a brand identity can create more sales. Many people tend to read additional information. It includes how companies created the brand or product and associated articles that give more in-depth knowledge about customers or employees’ profiles.
2. Engages People on an Intense Level
The experience involved in purchase decisions is becoming a great deal. Even the organisations that are digital natives have adopted print to capture and connect with their customers. Through images and product content, they take customers on a journey.
This feature drives customers to have a more in-depth and intense engagement level with sellers and their brands or products. Research depicts that the meantime to keep a hold on catalogues is 20 days. It also shows that 80% of people enjoy receiving catalogues from their previous retailers.
3. Enables Attribution and Quantifiable Results
Attribution is becoming more significant than ever because of budget constraints on marketers to prove ROI. With a better understanding and knowledge of leads’ origination, the retailers get access to meeting their goals through their catalogues.
They adjust the visuals, inventory, digital drivers, copy, and visuals based on the performance as required. They are simple to track with the conclusive mail details and consumer source codes. One can track the sales attributed to a particular catalogue with specific codes through the mail, online and telephonic orders, and special promotions. Numerous retailers synchronise their online consumer databases with catalogue data to test the proceedings they get synchronised with supplementary channels.
4. Delivers ease, benefit, and relaxation
They allow customers to loosen up and like the encounter of being carried away through content, stories, and images. It also provides them with time to find the latest items and choose between the best options and choices available.
Like the IGA catalogue, Catalogues are accessible everywhere, allowing the customer to browse at ease, at their convenience, and individual schedules with no distractions. Presenting a concentrated product choice saves the customer a lot of time. Hence, customers disclose that catalogues are more enjoyable and convenient to browse.
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